How can a company effectively measure the ROI of their CX ambassador program, and what key performance indicators should be used to evaluate the success of the program in driving customer satisfaction and loyalty?

A company can effectively measure the ROI of their CX ambassador program by tracking metrics such as customer retention rates, customer lifetime value, Net Promoter Score (NPS), and customer satisfaction scores. Key performance indicators that should be used to evaluate the success of the program in driving customer satisfaction and loyalty include customer feedback and testimonials, referral rates, repeat purchase rates, and social media engagement. By analyzing these metrics, companies can determine the impact of their CX ambassador program on overall customer satisfaction and loyalty.