How can companies effectively measure the return on investment (ROI) of their CX ambassador program, and what key performance indicators (KPIs) should they track to ensure its success in driving customer engagement and loyalty?

Companies can effectively measure the ROI of their CX ambassador program by tracking key performance indicators such as customer satisfaction scores, customer retention rates, and referral rates. They should also monitor metrics related to social media engagement, such as likes, shares, and comments on ambassador content. Additionally, tracking the number of new customers acquired through the program and the overall increase in revenue attributed to ambassador efforts can provide valuable insights into its success in driving customer engagement and loyalty.

Keywords

ROI CX ambassador program KPIs customer engagement customer loyalty

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