How can a company effectively measure the return on investment of their customer-centric initiatives, and what key performance indicators should they consider when evaluating the success of their efforts in enhancing the customer experience?

A company can effectively measure the return on investment of their customer-centric initiatives by tracking key performance indicators such as customer satisfaction scores, customer retention rates, customer lifetime value, and net promoter score. These metrics can help assess the success of efforts in enhancing the customer experience by providing insights into customer loyalty, repeat purchases, and overall brand perception. Additionally, companies can also analyze customer feedback, conduct customer surveys, and monitor social media sentiment to gauge the impact of their customer-centric initiatives on customer satisfaction and loyalty.