How can companies measure the ROI of integrating cutting-edge technology into their customer experience strategies, and what key metrics should they be tracking to ensure they are staying competitive in today's digital landscape?

Companies can measure the ROI of integrating cutting-edge technology into their customer experience strategies by tracking metrics such as customer satisfaction, customer retention rates, and overall revenue growth. They should also monitor metrics related to website traffic, conversion rates, and social media engagement to gauge the effectiveness of their technology investments. By analyzing these key metrics, companies can ensure they are staying competitive in today's digital landscape by continuously improving their customer experience and leveraging technology to meet evolving consumer expectations.