How can companies effectively measure the ROI of their gamified strategies in the CX industry, and what key metrics should they focus on to determine the success of their gamification efforts?

Companies can effectively measure the ROI of their gamified strategies in the CX industry by tracking key metrics such as customer engagement, retention rates, customer satisfaction scores, and conversion rates. These metrics can help determine the success of their gamification efforts by providing insights into how well the strategy is resonating with customers and driving desired behaviors. Additionally, companies can conduct A/B testing to compare the performance of gamified versus non-gamified experiences to further assess the impact of their gamification efforts on key metrics.