How can companies effectively measure the ROI of their CX ambassador program, and what key metrics should be used to determine the success of their customer engagement efforts across various channels?

Companies can effectively measure the ROI of their CX ambassador program by tracking metrics such as customer satisfaction scores, customer retention rates, and referral rates. Key metrics that should be used to determine the success of customer engagement efforts across various channels include Net Promoter Score (NPS), customer lifetime value, and customer churn rate. Additionally, companies can also analyze social media engagement, website traffic, and conversion rates to gauge the impact of their CX ambassador program on overall customer experience.