How can teams effectively measure the success of their omnichannel strategy when incorporating customer feedback and journey mapping into their continuous improvement process?

Teams can effectively measure the success of their omnichannel strategy by tracking key performance indicators such as customer satisfaction scores, conversion rates, and customer retention rates. Incorporating customer feedback and journey mapping allows teams to understand the customer experience at each touchpoint and identify areas for improvement. By continuously monitoring these metrics and making data-driven decisions, teams can ensure that their omnichannel strategy is meeting customer expectations and driving business results.