How can brands measure the effectiveness of their multilingual customer support initiatives in improving customer satisfaction and loyalty in a global market?

Brands can measure the effectiveness of their multilingual customer support initiatives by tracking customer satisfaction metrics such as Net Promoter Score (NPS) or Customer Satisfaction Score (CSAT) across different language segments. They can also analyze customer feedback and reviews in various languages to understand the impact of their support efforts. Additionally, brands can monitor customer retention rates and repeat purchase behavior among customers who have received multilingual support to gauge loyalty. Conducting surveys and interviews with customers in different languages can provide valuable insights into the effectiveness of the support initiatives in a global market.