In addition to tracking engagement levels and behavior changes, how can companies effectively measure the long-term impact of their internal CX videos on employee morale and overall company culture? What strategies can they implement to ensure that their storytelling techniques continue to resonate with employees over time?

To measure the long-term impact of internal CX videos on employee morale and company culture, companies can conduct regular surveys or focus groups to gather feedback on how the videos have influenced their attitudes and behaviors. They can also analyze key performance indicators related to employee satisfaction, retention rates, and productivity to assess the impact of the videos. To ensure that storytelling techniques continue to resonate with employees over time, companies can create a content calendar to consistently deliver engaging and relevant video content, involve employees in the video creation process to increase buy-in and relevance, and seek feedback from employees to continuously improve the storytelling approach.