How can companies measure the long-term impact of CX awards on employee motivation and customer satisfaction, and what strategies can be implemented to sustain this motivation over time?

Companies can measure the long-term impact of CX awards on employee motivation and customer satisfaction by conducting regular surveys and feedback sessions to track changes in employee engagement and customer loyalty. To sustain this motivation over time, companies can implement recognition programs, career development opportunities, and ongoing training to keep employees engaged and motivated. Additionally, creating a positive work culture that values customer-centricity and continuous improvement can help maintain high levels of employee motivation and customer satisfaction.