How can companies measure the effectiveness of their internal CX storytelling efforts and track the impact on employee engagement and customer satisfaction levels?

Companies can measure the effectiveness of their internal CX storytelling efforts by conducting surveys or focus groups with employees to gather feedback on how well the stories resonate with them. They can also track metrics such as employee engagement levels, customer satisfaction scores, and retention rates before and after implementing storytelling initiatives to gauge the impact. Additionally, companies can use tools like analytics software to monitor website traffic, social media engagement, and customer feedback related to the stories being shared internally.