How can a company effectively measure the success of its internal communication strategy in terms of customer retention and loyalty, and what key performance indicators should be considered when evaluating its impact on overall business growth and competitiveness?

A company can effectively measure the success of its internal communication strategy in terms of customer retention and loyalty by analyzing customer feedback, conducting surveys, monitoring customer retention rates, and tracking customer satisfaction scores. Key performance indicators that should be considered when evaluating its impact on overall business growth and competitiveness include customer retention rates, customer lifetime value, customer satisfaction scores, Net Promoter Score (NPS), and employee engagement levels. By regularly evaluating these metrics and adjusting communication strategies accordingly, a company can ensure that its internal communication efforts are positively impacting customer retention, loyalty, and overall business growth.