How can organizations go beyond traditional metrics to measure the intangible benefits of their recognition and rewards program for exceptional CX ambassadors, such as employee morale, brand advocacy, and overall company culture enhancement?

Organizations can go beyond traditional metrics by implementing qualitative feedback mechanisms, such as surveys and focus groups, to gather insights on employee morale, brand advocacy, and company culture. They can also track key performance indicators related to these intangible benefits, such as employee engagement levels, social media mentions, and employee retention rates. Additionally, organizations can leverage data analytics tools to measure the impact of recognition and rewards programs on these areas and identify trends and patterns that indicate success. Finally, organizations can foster a culture of recognition and continuous improvement by regularly communicating the importance of these intangible benefits and celebrating the achievements of exceptional CX ambassadors.