How can companies measure the effectiveness of their incentives and rewards in promoting a customer-oriented culture, and what key metrics should be taken into consideration to ensure a positive impact on employee motivation and overall business performance?

Companies can measure the effectiveness of their incentives and rewards in promoting a customer-oriented culture by tracking key metrics such as customer satisfaction scores, customer retention rates, and employee engagement levels. These metrics can help determine if the incentives are driving desired behaviors and attitudes among employees. Additionally, companies should also consider measuring employee turnover rates, productivity levels, and overall business performance to ensure that the incentives are positively impacting employee motivation and the company's bottom line. Regularly soliciting feedback from employees and customers can also provide valuable insights into the effectiveness of the incentives and rewards in fostering a customer-oriented culture.