How can companies effectively measure the impact of user-generated content on social media in terms of customer satisfaction and brand loyalty?

Companies can measure the impact of user-generated content on social media by analyzing engagement metrics such as likes, shares, comments, and mentions. They can also track website traffic and conversion rates from social media platforms to determine the impact on customer satisfaction and brand loyalty. Additionally, conducting surveys or sentiment analysis to gather feedback directly from customers can provide valuable insights into the effectiveness of user-generated content. Companies can also compare key performance indicators before and after implementing user-generated content strategies to gauge the impact on customer satisfaction and brand loyalty.