How can organizations measure the impact of storytelling techniques on employee engagement and the fostering of a customer-centric culture within their internal communications strategy?

Organizations can measure the impact of storytelling techniques on employee engagement and fostering a customer-centric culture by conducting surveys or feedback sessions to gather employees' perceptions and attitudes towards the stories shared. They can also track metrics such as employee retention rates, customer satisfaction scores, and sales performance to see if there is a correlation with the storytelling efforts. Additionally, organizations can analyze the reach and engagement levels of their internal communications that incorporate storytelling to gauge its effectiveness in connecting with employees and reinforcing a customer-centric mindset.