How can companies measure the impact of incorporating storytelling and employee testimonials into their communication strategy on employee engagement and overall support for CX initiatives?

Companies can measure the impact of incorporating storytelling and employee testimonials into their communication strategy by analyzing metrics such as employee engagement surveys, feedback from employees on the effectiveness of the storytelling approach, and the overall sentiment towards CX initiatives. They can also track key performance indicators related to employee engagement, such as productivity, retention rates, and customer satisfaction scores. Conducting focus groups or interviews with employees to gather qualitative data on their perceptions and experiences can also provide valuable insights into the impact of storytelling and testimonials on employee engagement and support for CX initiatives.