How can businesses effectively measure the impact of their social media and digital platform strategies on building emotional connections with customers and nurturing lasting relationships?

Businesses can effectively measure the impact of their social media and digital platform strategies by tracking engagement metrics such as likes, comments, shares, and click-through rates. They can also use customer surveys and feedback to gauge the emotional connection and relationship-building efforts. Analyzing customer sentiment and brand mentions on social media can provide insights into the effectiveness of their strategies. Additionally, businesses can track customer retention rates and repeat purchases to measure the long-term impact of their efforts on building lasting relationships with customers.