How can companies measure the impact of their social media and online platform efforts in promoting CX guidelines and cultivating a community of brand ambassadors within their organization?

Companies can measure the impact of their social media and online platform efforts by tracking metrics such as engagement rates, click-through rates, customer feedback, and sentiment analysis. They can also use tools like Google Analytics and social media analytics to monitor website traffic and user behavior. Additionally, companies can conduct surveys and interviews to gather direct feedback from customers about their experiences with the brand. By analyzing these data points, companies can assess the effectiveness of their CX guidelines and identify opportunities to improve customer satisfaction and loyalty.