How can companies effectively measure the impact of non-monetary incentives on employee motivation and productivity, and what strategies can they use to continuously improve and optimize these incentives over time?

Companies can measure the impact of non-monetary incentives on employee motivation and productivity by conducting surveys, analyzing performance metrics, and tracking employee engagement levels. To continuously improve and optimize these incentives over time, companies can gather feedback from employees, regularly review and adjust the incentives based on performance outcomes, and benchmark against industry best practices to ensure competitiveness. Companies can also experiment with different types of incentives, such as flexible work arrangements or professional development opportunities, to see which ones have the most significant impact on employee motivation and productivity.