How can companies effectively measure the impact of their internal CX communication strategies on building trust and loyalty among employees and customers, and what key performance indicators should they focus on to track progress in this area?

Companies can effectively measure the impact of their internal CX communication strategies on building trust and loyalty by conducting surveys to gather feedback from employees and customers on their satisfaction levels. Key performance indicators to focus on include employee engagement levels, customer satisfaction scores, retention rates, and Net Promoter Score (NPS). Tracking progress in these areas will help companies understand the effectiveness of their communication strategies in fostering trust and loyalty among both employees and customers.