How can companies effectively measure the impact of empowering CX ambassadors with decision-making authority on long-term customer satisfaction and loyalty, and what strategies can be implemented to continuously improve and enhance the customer experience over time?

Companies can measure the impact of empowering CX ambassadors with decision-making authority on long-term customer satisfaction and loyalty by tracking key metrics such as customer satisfaction scores, retention rates, and customer lifetime value. To continuously improve and enhance the customer experience over time, companies can implement strategies such as regular training and development for CX ambassadors, gathering feedback from customers to identify pain points and areas for improvement, and utilizing technology to streamline processes and personalize interactions with customers. Additionally, creating a culture of customer-centricity within the organization and incentivizing CX ambassadors based on customer satisfaction metrics can also help drive long-term improvements in customer satisfaction and loyalty.