How can companies measure the impact of their employees' personalized interactions with customers on overall customer satisfaction and retention rates, and what strategies can be implemented to further enhance these interactions?

Companies can measure the impact of employees' personalized interactions with customers through customer feedback surveys, net promoter scores, and customer retention rates. To further enhance these interactions, companies can invest in training programs to improve employees' communication and problem-solving skills, provide tools and technology to streamline customer interactions, and encourage a customer-centric culture within the organization. Additionally, companies can establish clear customer service guidelines and empower employees to make decisions that prioritize customer satisfaction.