How can businesses measure the impact of their efforts to improve employee communication skills on customer trust and loyalty, and what strategies can they use to continuously enhance these skills over time?

Businesses can measure the impact of their efforts to improve employee communication skills on customer trust and loyalty by conducting customer surveys, analyzing customer feedback, monitoring customer retention rates, and tracking customer satisfaction scores. To continuously enhance these skills over time, businesses can implement regular training programs, provide feedback and coaching to employees, encourage open communication within the organization, and incorporate communication skills into performance evaluations. Additionally, businesses can seek input from customers on their communication experiences and adjust their strategies accordingly.