In addition to social media engagement and customer feedback, what other innovative methods can organizations use to measure the impact of employee advocacy on brand loyalty and customer satisfaction?

Organizations can utilize employee surveys to gather direct feedback on how employee advocacy efforts are impacting brand loyalty and customer satisfaction. They can also track key performance indicators such as customer retention rates, repeat purchase behavior, and Net Promoter Scores to assess the overall impact of employee advocacy. Additionally, conducting focus groups or interviews with customers who have been influenced by employee advocacy can provide qualitative insights into the effectiveness of these efforts.