How can businesses effectively measure the impact of incorporating diverse and representative customer feedback into their CX initiatives, and what strategies can they implement to continuously improve their feedback collection process?

Businesses can measure the impact of incorporating diverse and representative customer feedback into their CX initiatives by analyzing key performance indicators such as customer satisfaction scores, Net Promoter Score, and customer retention rates. To continuously improve their feedback collection process, businesses can implement strategies such as utilizing multiple feedback channels (e.g. surveys, social media, focus groups), regularly analyzing and acting upon feedback data, and ensuring that feedback collection is inclusive and representative of all customer demographics. Additionally, businesses can leverage technology such as sentiment analysis tools to gain deeper insights from customer feedback and track trends over time.