How can companies measure the impact and effectiveness of their CX initiatives across all levels of the organization to ensure continuous improvement and alignment with customer expectations?

Companies can measure the impact and effectiveness of their CX initiatives by collecting and analyzing customer feedback through surveys, interviews, and social media monitoring. They can also track key performance indicators such as customer satisfaction scores, Net Promoter Score, and customer retention rates. Additionally, companies can conduct regular audits and assessments of their CX strategy to identify areas for improvement and ensure alignment with customer expectations. By involving employees at all levels in the monitoring and evaluation process, companies can foster a culture of customer-centricity and drive continuous improvement in their CX initiatives.