How can companies effectively measure the impact of implementing CX guidelines on both customer satisfaction and employee engagement to ensure sustainable success in the long term?

Companies can measure the impact of implementing CX guidelines by collecting and analyzing customer feedback through surveys, reviews, and other feedback channels. They can also track key performance indicators related to customer satisfaction, such as Net Promoter Score and customer retention rates. Additionally, companies can measure employee engagement through internal surveys, feedback sessions, and monitoring turnover rates. By regularly assessing these metrics and making data-driven decisions, companies can ensure sustainable success in the long term by continuously improving the customer experience and fostering a positive work environment for employees.