How can companies effectively measure the impact of improved understanding and collaboration between CX-related roles on overall customer satisfaction and loyalty in the long term?

Companies can effectively measure the impact of improved understanding and collaboration between CX-related roles on overall customer satisfaction and loyalty by implementing regular feedback mechanisms such as surveys and customer interviews. They can also track key performance indicators related to customer satisfaction and loyalty, such as Net Promoter Score and customer retention rates. Additionally, companies can analyze customer interactions and feedback to identify patterns and trends that indicate the impact of improved understanding and collaboration on customer satisfaction and loyalty. Monitoring customer complaints and resolutions can also provide insights into the effectiveness of collaboration between CX-related roles in improving overall customer satisfaction and loyalty in the long term.