How can a company effectively measure the impact of CX awards on employee engagement and overall customer satisfaction?

A company can effectively measure the impact of CX awards on employee engagement and overall customer satisfaction by conducting surveys to gather feedback from employees and customers before and after receiving the awards. They can also track key performance indicators related to employee engagement and customer satisfaction to see if there are any significant improvements after winning the awards. Additionally, analyzing customer feedback and reviews can provide insights into how the awards have influenced their perception of the company. Regularly reviewing and analyzing data related to employee engagement and customer satisfaction can help the company understand the impact of CX awards on these areas.