How can companies ensure that the recognition and rewards from their CX awards program are effectively motivating employees to deliver exceptional customer experiences, and how can they measure the impact of employee engagement on customer satisfaction and loyalty?

Companies can ensure that recognition and rewards from their CX awards program effectively motivate employees by making the rewards meaningful and aligned with their values and goals. They can also provide regular feedback and communication on how their efforts are contributing to the overall customer experience. To measure the impact of employee engagement on customer satisfaction and loyalty, companies can conduct surveys, analyze customer feedback, track key performance indicators, and monitor employee turnover rates. Additionally, they can use tools like employee engagement surveys and customer satisfaction scores to gauge the correlation between employee engagement and customer outcomes.