How can companies effectively measure the impact of customer experience-focused assessments integrated into their recruitment process through social media platforms?

Companies can effectively measure the impact of customer experience-focused assessments integrated into their recruitment process through social media platforms by analyzing engagement metrics such as likes, comments, and shares on posts related to the assessments. They can also track the conversion rate of applicants who have interacted with these assessments on social media. Additionally, companies can conduct surveys or feedback sessions with applicants to gather qualitative data on their experience with the assessments. By combining both quantitative and qualitative data, companies can gain insights into the effectiveness of these assessments in attracting and engaging potential candidates.