How can companies measure the impact of CX ambassadors aligning with brand values on overall customer satisfaction and loyalty?

Companies can measure the impact of CX ambassadors aligning with brand values on customer satisfaction and loyalty by conducting surveys to gather feedback from customers on their interactions with the ambassadors. They can also track metrics such as Net Promoter Score (NPS) and customer retention rates before and after implementing CX ambassador programs. Additionally, companies can analyze social media engagement and sentiment to see how customers are responding to the ambassadors' representation of brand values. Regularly reviewing and analyzing these data points can provide insights into the effectiveness of CX ambassadors in enhancing customer satisfaction and loyalty.