In addition to tracking customer satisfaction, retention rates, and referral rates, how else can businesses measure the impact of customer "Wow Moments" on their overall marketing ROI and success metrics?

Businesses can measure the impact of customer "Wow Moments" by analyzing social media engagement, monitoring online reviews and ratings, and conducting customer surveys specifically focused on identifying these moments. Additionally, tracking repeat purchases and average order value from customers who have experienced "Wow Moments" can provide insights into their impact on revenue and profitability. Finally, businesses can also assess customer lifetime value and compare it between customers who have had "Wow Moments" and those who have not, to understand the long-term impact on their bottom line.