How can companies effectively measure the impact of customer-oriented corporate values on overall business success, and what strategies can they implement to continuously improve and evolve these values?

Companies can measure the impact of customer-oriented corporate values on overall business success by tracking key performance indicators related to customer satisfaction, retention, and loyalty. They can also conduct customer surveys and feedback sessions to gather insights on how well their values are resonating with customers. To continuously improve and evolve these values, companies can invest in employee training and development programs to ensure that staff are aligned with the values, regularly review and update their values based on customer feedback and market trends, and incorporate customer-centric values into all aspects of the business operations.