How can businesses measure the impact of changes implemented based on customer feedback on their brand image and market competitiveness?

Businesses can measure the impact of changes implemented based on customer feedback on their brand image and market competitiveness by conducting surveys or feedback forms to gather data on customer perception before and after the changes. They can also track metrics such as customer satisfaction scores, brand awareness, and market share to assess the impact of the changes. Additionally, businesses can analyze customer reviews and social media sentiment to gauge how customers are responding to the changes and adjust their strategies accordingly. Regularly monitoring these metrics and making adjustments based on the feedback received can help businesses improve their brand image and competitiveness in the market.