How can companies effectively measure the impact of incorporating subjective customer feedback into employee evaluations, and what strategies can they use to continuously improve this process?

Companies can effectively measure the impact of incorporating subjective customer feedback into employee evaluations by tracking key performance indicators such as customer satisfaction scores, repeat business rates, and Net Promoter Scores. They can also conduct regular surveys to gather feedback directly from customers on their interactions with employees. To continuously improve this process, companies can implement regular training and development programs based on customer feedback, encourage open communication between employees and customers, and regularly review and adjust evaluation criteria based on the feedback received. Additionally, companies can use technology such as sentiment analysis tools to analyze customer feedback and identify trends or areas for improvement.