How can companies effectively measure the impact of their customer experience innovations on their brand perception and loyalty among customers?

Companies can measure the impact of their customer experience innovations on brand perception and loyalty by using metrics such as Net Promoter Score, customer satisfaction scores, and customer retention rates. They can also conduct customer surveys and feedback sessions to gather direct insights from customers about their experiences. Additionally, companies can track social media mentions, online reviews, and customer complaints to understand how customers perceive their brand. By analyzing these data points, companies can determine the effectiveness of their customer experience innovations and make necessary adjustments to improve brand perception and loyalty.