How can companies effectively measure the impact of their customer-centric strategies on overall business success, and what key metrics should they be tracking to ensure continuous improvement and alignment with customer needs?

Companies can effectively measure the impact of their customer-centric strategies on overall business success by tracking key metrics such as customer satisfaction scores, Net Promoter Score (NPS), customer retention rates, and customer lifetime value. These metrics help gauge the success of customer-centric initiatives in driving customer loyalty, repeat business, and revenue growth. Continuous monitoring and analysis of these metrics allow companies to identify areas for improvement, align their strategies with customer needs, and make data-driven decisions to enhance the overall customer experience.