How can companies effectively measure the impact of their customer-centric initiatives on overall business performance, and what key metrics should they be tracking to ensure success in today's competitive marketplace?

Companies can effectively measure the impact of their customer-centric initiatives on overall business performance by tracking key metrics such as customer satisfaction scores, Net Promoter Score (NPS), customer retention rates, and customer lifetime value. These metrics will help companies understand the direct impact of their customer-centric initiatives on customer loyalty, repeat business, and profitability. Additionally, companies can use data analytics tools to track customer behavior, engagement, and feedback to gain insights into the effectiveness of their initiatives and make data-driven decisions to improve their customer experience strategies. In today's competitive marketplace, companies must prioritize customer-centric metrics to stay ahead of the competition and drive long-term success.