How can companies effectively measure the impact of their customer-centric culture on overall business performance, and what strategies can be implemented to continuously improve and optimize the customer experience?

Companies can measure the impact of their customer-centric culture on overall business performance by tracking key performance indicators such as customer satisfaction scores, customer retention rates, and customer lifetime value. To continuously improve and optimize the customer experience, companies can implement strategies such as gathering and analyzing customer feedback, investing in employee training and development to enhance customer service skills, leveraging technology to personalize the customer experience, and regularly benchmarking against industry best practices. By consistently monitoring and adjusting these strategies based on data-driven insights, companies can ensure they are meeting customer expectations and driving business growth.