How can companies effectively measure the impact of customer-oriented behaviors on their overall business performance, and what strategies can they implement to continuously improve and enhance their customer-centric culture?

Companies can measure the impact of customer-oriented behaviors on their overall business performance by tracking metrics such as customer satisfaction scores, retention rates, and repeat purchases. They can also conduct surveys, gather feedback, and analyze customer complaints to understand the impact of their customer-centric initiatives. To continuously improve and enhance their customer-centric culture, companies can invest in training and development programs for employees, implement customer feedback loops, and prioritize customer needs in decision-making processes. Additionally, fostering a customer-centric mindset at all levels of the organization and rewarding employees for delivering exceptional customer service can further strengthen the company's customer-centric culture.