How can companies effectively measure the impact of cross-functional collaboration on both short-term customer experience improvements and long-term sustainable growth?

Companies can effectively measure the impact of cross-functional collaboration by setting clear goals and metrics related to customer experience improvements and sustainable growth. They can track key performance indicators such as customer satisfaction scores, revenue growth, and market share to evaluate the success of collaboration efforts. Additionally, conducting regular reviews and feedback sessions with cross-functional teams can provide valuable insights into the impact of collaboration on both short-term and long-term outcomes. By analyzing data and feedback from various departments, companies can gain a comprehensive understanding of how cross-functional collaboration is influencing customer experience and sustainable growth.