How can companies measure the effectiveness of their employee training programs in utilizing digital tools to enhance the customer journey, and what strategies can be implemented to continuously improve employee digital skills and performance?

Companies can measure the effectiveness of their employee training programs by tracking key performance indicators such as customer satisfaction ratings, increased sales, and improved customer retention rates. To continuously improve employee digital skills and performance, companies can implement regular training sessions, provide access to online resources and tutorials, offer mentorship programs, and encourage employees to experiment with new digital tools and techniques. Additionally, companies can gather feedback from employees and customers to identify areas for improvement and adjust training programs accordingly.