In what ways can companies measure the success of their employees' utilization of digital tools in enhancing customer experiences and building lasting relationships, and how can they use this data to further improve their training programs and support resources?

Companies can measure the success of their employees' utilization of digital tools in enhancing customer experiences by analyzing customer feedback, tracking key performance indicators related to customer satisfaction and retention, and monitoring employee productivity and efficiency. They can use this data to identify areas of improvement in their training programs and support resources by implementing targeted training sessions, providing additional resources or tools to address specific needs, and offering ongoing support and coaching to help employees better utilize digital tools for customer relationship management. By continuously evaluating and adjusting their training programs based on performance data, companies can ensure that employees are equipped with the necessary skills and knowledge to effectively leverage digital tools for building lasting relationships with customers.