How can companies measure the success of their employees' utilization of digital tools in enhancing customer experience, and what strategies can be implemented to continuously improve their skills in this area?

Companies can measure the success of their employees' utilization of digital tools in enhancing customer experience by tracking key performance indicators such as customer satisfaction ratings, response times, and conversion rates. To continuously improve their skills in this area, companies can provide regular training sessions, workshops, and access to online resources to keep employees updated on the latest digital tools and techniques. Additionally, implementing a feedback system where employees can share their experiences and challenges can help identify areas for improvement and tailor training programs accordingly.