How can organizations ensure that their employees are actively involved in utilizing customer insights to drive cross-functional collaboration, and how can they measure the impact of this involvement on overall business success?

Organizations can ensure that their employees are actively involved in utilizing customer insights by creating a culture that values customer feedback and encourages collaboration across departments. This can be achieved through regular communication, training, and setting clear expectations for employees. To measure the impact of this involvement on overall business success, organizations can track key performance indicators such as customer satisfaction, revenue growth, and employee engagement. Additionally, conducting regular surveys and feedback sessions with employees can provide valuable insights into the effectiveness of their involvement in utilizing customer insights.