How can companies effectively measure the impact of their employees' contributions to enhancing customer service and orientation values over time, and what strategies can be put in place to ensure sustained improvement in these areas?

Companies can measure the impact of employees' contributions to customer service and orientation values by implementing key performance indicators (KPIs) related to customer satisfaction, retention rates, and feedback. They can also conduct regular surveys and assessments to gather feedback from customers and employees. To ensure sustained improvement, companies can provide ongoing training and development opportunities for employees, establish clear communication channels for feedback and recognition, and reward employees who consistently demonstrate a commitment to enhancing customer service and orientation values. Additionally, creating a culture that prioritizes customer service and orientation values at all levels of the organization can help drive sustained improvement in these areas.