How can companies effectively measure the impact of their employee engagement and buy-in to the customer experience strategy in order to identify and nurture their most passionate CX ambassadors?

Companies can measure the impact of employee engagement by conducting surveys, analyzing employee feedback, and tracking key performance indicators related to customer experience. By monitoring metrics such as customer satisfaction scores, Net Promoter Score, and customer loyalty, companies can assess the effectiveness of their CX strategy. Identifying passionate CX ambassadors can be done through performance evaluations, observing employee behavior, and seeking feedback from customers. Once identified, these ambassadors can be nurtured through recognition programs, training opportunities, and providing them with a platform to share their insights and ideas for improving the customer experience.