How can companies measure the success of their employees' utilization of digital tools in delivering exceptional customer experiences, and what strategies can be implemented to continuously improve their proficiency and effectiveness?

Companies can measure the success of their employees' utilization of digital tools in delivering exceptional customer experiences through key performance indicators (KPIs) such as customer satisfaction scores, response times, and conversion rates. To continuously improve their proficiency and effectiveness, companies can provide ongoing training and support, encourage collaboration and knowledge sharing among employees, gather feedback from both customers and employees, and regularly review and update digital tools and processes to ensure they are meeting the evolving needs of the business and its customers.